GOD in the CITY
The future of Christian evangelism is culture-shaping. One afternoon on what believers build, organize and normalize beyond the four walls of the church — and how that work reaches the streets, screens and institutions of a city.
Houston seating is limited. Choose in-person or online registration above.
What if evangelism is bigger than we have imagined?
For generations, Christians have understood evangelism primarily as taking the Gospel to people. Preach. Witness. Convert. Disciple. All necessary yes; but then something else has been happening.
While the Church has continued asking how to reach people, other forces have been building the environments that shape those people.
and culture noiselessly determines what entire generations eventually consider normal.
The culture-shaping contrast
THE BIG
In terms of general passive brand awareness, Coca-Cola has higher worldwide recognition than our Lord Jesus Christ; and the contrast between the two is culture-shaping. The handlers of the Jesus brand are evangelizing; but the handlers of the Coca-Cola brand are culture-shapers.
Global Recognition Rate:
Roughly 94% of the world's population recognizes the Coca-Cola logo and brand.
Passive global awareness of Jesus is roughly 71% to 76%.
Total People:
Out of the global population of roughly 8.3 billion people, the Coca-Cola percentage translates to approximately 7.8 billion people who are passively aware of the Coca-Cola brand.
Now approximately 5.9 billion to 6.3 billion people worldwide are passively aware of who Jesus Christ is. Note that this figure includes the world's 2.6 billion Christians, the global Muslim population (who recognize Jesus as a major prophet), and individuals of other secular or religious backgrounds who know of him historically.
CONTEXTMarket research and brand tracking platforms frequently note that "Coca-Cola" is the second most universally understood word or phrase on Earth, closely trailing the phrase "OK".
THE VERDICTThis is
It is the Big Idea.
IN THIS TRUCETIME, WE WILL EXPLORE:
- Why culture-shaping has become the most consequential elevation of Christian outreach; and away from traditional evangelism.
- Why reaching people without understanding what continuously forms them is an incomplete strategy.
- What it means for believers to build, organize and normalize beyond the Church.
- Why enterprise, technology, media, education, government, capital, science and creativity are now critical missionary territories.
- How believers can shape culture without turning culture into a church service.
- Why the future relevance of faith-driven people and institutions will depend upon their capacity to create value for the wider human family.
THIS CONVERSATION IS FOR:
ONE FINAL THOUGHT.
Perhaps the great question confronting the future Church is not simply:
Perhaps the deeper question is:
The Gospel must not only produce believers; It must produce people capable of building realities consistent with the Kingdom they proclaim.
Enter The Conversation:
God In The City.
Join Olakunle Soriyan, also known as PK, for a provocative TRUCETIME conversation on why the future of Christian evangelism is culture-shaping — and why the question is no longer only how believers reach people, but what believers build, organize and normalize beyond the four walls of the Church.
This conversation examines how faith-driven people can move from influence as a religious idea to influence expressed through enterprise, technology, media, education, government, capital, science, creativity and institutions that serve the wider human family.
- Why culture-shaping has become one of the most consequential elevations of Christian outreach beyond traditional evangelism.
- Why reaching people without understanding the environments, systems and institutions that continuously form them is an incomplete strategy.
- What it means for believers to build, organize and normalize realities consistent with the Kingdom they proclaim.
Olakunle Soriyan
The Gospel must not only produce believers.
It must produce people capable of shaping culture.
Free access. Registration required.
SATURDAY, AUGUST 29, 2026 · 3:00 PM CDT · HYBRID EVENT In person in Houston, Texas and online globally. Access is free; registration is required.